Most companies love the web because they can track how their customers move around their site and see what they click on and what they buy. Web pages can then be reworked to maximize the number of clicks or sales. It’s a purely quantitative approach to web design. While tracking these things is good and

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When Yuji Yokoya was put in charge of the design and development of Toyota’s 2004 Sienna mini-van he had very little understanding of the North American market. But as Chief Engineer, he was the right person for the job. To figure out how to improve the minivan, he decided to personally experience it. 53,000 miles

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We have butterflies living in our house. They have grown from caterpillar to full fledged butterflies under our watchful eyes. It’s lovely hearing them flutter around in their little netted house. What started out as five butterflies has dwindled to only two. Three were released into the ‘wild’ because they were healthy and could fly.

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