I came across this diagram in an article about creating brand experiences. A very accurate illustration of how brands can become compelling and connect and engage it’s constituents. At second glance it made me realize the similarity between it’s description of a brand relationship with that of a faith walk. New believers typically begin their

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  A New York city based designer has started a blog where she creates graphics of the lies we tell ourselves. It’s called Daily Dishonesty. Browsing her site and admiring her work I wondered how does she do that. ‘That’ meaning create something new from nothing and communicating with graphic elements. I’ve had clients tell

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One of the more innovative commercials of the super bowl was of four different groups of people chasing a Coke bottle ‘mirage’ across the desert. It actually turned out to be a sign pointing to the nearest location that sold Coke. Viewers could then vote on who they wanted to see win the race to

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