Archive for the ‘Insight’ Category

Most companies love the web because they can track how their customers move around their site and see what they click on and what they buy. Web pages can then be reworked to maximize the number of clicks or sales. It’s a purely quantitative approach to web design. While tracking these things is good and

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We have butterflies living in our house. They have grown from caterpillar to full fledged butterflies under our watchful eyes. It’s lovely hearing them flutter around in their little netted house. What started out as five butterflies has dwindled to only two. Three were released into the ‘wild’ because they were healthy and could fly.

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The internet is made for sharing information. It’s interesting that it has evolved with this at it’s core. People share everything: videos, pictures, and articles. When designing a website it’s one of the first considerations. What makes sharing information such a draw is one – the discovery of something cool, something you know will delight,

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