Archive for the ‘Design’ Category
As designers sometimes you are asked by clients to add a bit of pizzaz to a design. Make it ‘pop’ they’ll say. It’s always difficult to gage their meaning, but from a designer perspective we hear add some clutter. A well crafted design should be subtle without the need to look like it’s been bedazzled.
As a designer my standard tends to be a 10. Most marketers, digital consultants, business owners, however, don’t see the same things I do. I see the nuance of a poorly chosen font, or how a specific shade of green communicates to potential customers, or how the choice of photography communicates messages that maybe negative.
I was telling a fellow user experience designer about a recent online banking redesign project. We had proposed an initial process flow and wireframes, but the client hesitated to implement it. Instead they brought in their own domain experts to design a different approach. But after rounds of revisions they arrived at the same result