Archive for the ‘Design’ Category

My visit to Canada got me thinking about what I like about it. Having lived in America for about 6 years now my visits back make me notice the differences between the two countries more distinctly. Canada has benefited from strong leadership in the last few years (or at least that’s my feeling without being

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Marketers do what they can to help you buy more products. They found when you have to think you are less likely to buy. For example, Campbell Soup studied soup shoppers. They discovered if shoppers hadn’t found their favorite soup within 30 seconds, their blood pressure would rise, activating flight or fight and they would leave the

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When Yuji Yokoya was put in charge of the design and development of Toyota’s 2004 Sienna mini-van he had very little understanding of the North American market. But as Chief Engineer, he was the right person for the job. To figure out how to improve the minivan, he decided to personally experience it. 53,000 miles

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