Archive for the ‘Business’ Category

Alright dear reader…we have happenings at our house. A few years ago when my son was still little he struggled with getting yogurt tubes open at school. Scissors were not available and so tearing the top of the tube resulted in a mess. We came up with a solution but didn’t do anything about it

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Marketers do what they can to help you buy more products. They found when you have to think you are less likely to buy. For example, Campbell Soup studied soup shoppers. They discovered if shoppers hadn’t found their favorite soup within 30 seconds, their blood pressure would rise, activating flight or fight and they would leave the

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Most companies love the web because they can track how their customers move around their site and see what they click on and what they buy. Web pages can then be reworked to maximize the number of clicks or sales. It’s a purely quantitative approach to web design. While tracking these things is good and

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