Have you ever been on one of those projects where the requirements keep changing and you end up in revision hell? What started out as two designs options needed for the client ends up cycling through to 20 options that are generated before the client approves one. Most designers are faced with a project like that at some point in their career. I always like to limit the number of comps to only two designs, although I prefer one. It’s difficult to keep creating stellar comps when you are on version 15.

The other night as we were driving home in the snow, my son marveled at how each snowflake has a unique design. Think about how many snowflakes have ever been created. Cloud physicist Jon Nelson at Ritsumeikan University in Kyoto, Japan who has studied snowflakes for 15 years says that the number of cubic feet of snow that falls on the planet each year is about 1 followed by 15 zeros, which is a million billion. Now that is a crazy number of design variations. Someone would really have to love design to stay committed to a job like that. Snowflakes are temporary and the majority are never seen by anyone. It really makes the number of our design revisions seem insignificant