During this slight economic ‘panic’ many companies are working on their process for efficiency and essentially trimming the fat. Towards this end Six Sigmas is a primary technique. Many companies have reported successful results with it’s methods. Lean and efficient is sometimes at odds with design innovation. Goal directed design (using design to lead innovation and growth) is often perceived as less valuable, airy fairy and therefore one of the first aspects cut in the name of efficiency. Or executives focus primarily on becoming lean and neglect innovation and design around brand offerings.

I came across an excellent post by Cooper that discusses both Six Sigma and Goal Directed design and how they differ and support each other for business success. Each methodology offers it’s own value within an organization. The truly successful organization will value both.